Real Estate Photography

By the time you get to the step where you're ready for photography, you should have fully prepared your home for sale so that it's photo-ready for its listing debut.

Most buyers find their properties online, so dismissing the importance of professional real estate photos is another way you could be leaving money on the table by decreasing buyer interest, increasing time on market, and inviting lower offers. Buyers are inclined to offer less for properties that are not move-in ready, or appear less well-maintained. Maximize your return on investment.

• For homes, expect 1-3 photos of key indoor spaces, all staged spaces, and distinctions such as pool, sauna, wine cellar, stables, library, stairways and foyers, hand-crafting, etc.

• For rural and land properties, distinguishing features including tree-lined roads, outbuildings, water sources, commercial features, animals and farm equipment, other suggested use elements, evening shots, special landscape views, and aerial imagery (bird's eye views).

• For architecture, expect street views, unique internal spaces, design elements, features that distinguish the circa of the property and architect's creativity.

• For office spaces, expect a variety of work spaces, meeting rooms, reception, grounds at street level, and night views.

• For historic properties, hand-crafted and circa details of floors, ceilings, stairs; furnishings, tapestries and paneling; windows, doors, and fixtures; domestic and commercial services; grounds and external service buildings.